OAKLEY® - EYEWEAR -KLÄDER

Glasögon Oakley Sutro Matte White Prizm Road

OO9406-0637
A NEW GENERATION HAS ARRIVED! Oakley™ Sutro revolutionises the look of traditional sports glasses. Inspired by the everyday life of urban cyclists, the close-fitting sunglasses create a distinctive and versatile look and protect against wind and weather. The Prizm™ lens technology ensures improved vision and, thus, ensures that active athletes get through...
Sista produkten i lager
1 799,00 kr

Glasögon Oakley Flight Jacket Mattenblk/Polished Blk Prizm Road

94010137
Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyond. An open-edge brow maximizes the upper field of view, and our new Advancer nose bridge instantly opens airflow to combat fogging and overheating
I lager
2 480,00 kr

Glasögon Oakley Flight Jacket Matte Black Prizm Trail

OO09401-0137
Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyond. An open-edge brow maximizes the upper field of view, and our new Advancer nose bridge instantly opens airflow to combat fogging and overheating.
Sista produkten i lager
2 480,00 kr

Glasögon Oakley Sutro Matte Black Prizm Trail

94061137
A NEW GENERATION HAS ARRIVED! Oakley™ Sutro revolutionises the look of traditional sports glasses. Inspired by the everyday life of urban cyclists, the close-fitting sunglasses create a distinctive and versatile look and protect against wind and weather. The Prizm™ lens technology ensures improved vision and, thus, ensures that active athletes get through...
Kontakta butiken, tel: 0346-81610
1 770,00 kr

Glasögon Oakley Sutro Polished White Clear

94065437
A NEW GENERATION HAS ARRIVED! Oakley™ Sutro revolutionises the look of traditional sports glasses. Inspired by the everyday life of urban cyclists, the close-fitting sunglasses create a distinctive and versatile look and protect against wind and weather. The Prizm™ lens technology ensures improved vision and, thus, ensures that active athletes get through...
Kontakta butiken, tel: 0346-81610
1 770,00 kr

Glasögon Oakley Sutro Matte Black/ Redline, Prizm Trail Torch

OO9406-5137
Oakley® Sutro redefines the look of traditional sports-performance eyewear. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day.
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Sutro Matte Retina Burn, Prizm Road Jade

OO9406-6137
A nod to Oakley®’s past, the Heritage Colors Collection features colorways inspired by Oakley’s eyewear history. Each sport performance sunglass features Prizm™ Lens Technology to enhance color and contrast so you can see more detail.Oakley® Sutro redefines the look of traditional sports-performance eyewear. Inspired by the daily life of urban cyclists,...
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Sutro TLD Red/Gold shift Prizm Road

OO9406-4837
From motocross to enduro to freestyle, dirt track and beyond, Troy Lee Designs® continues to lead the chase pack in innovative color creation and surfacing. Oakley’s Troy Lee Collection puts TLD’s unique color modeling on sunglass frames that offers changing hues when exposed to variances in shade and sunlight.Oakley® Sutro redefines the look of...
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Sutro Prizm Black, GREEN PURPLE W SPLATTER

OO9406-6037
The journey is often as rewarding as the destination, with unexpected experiences and challenges that shift and shape our perceptions of the world around us. The Odyssey Collection captures the unique essence of life’s adventures with an inspired collection of eyewear that combines the latest seasonal colors with leading edge technology.Oakley® Sutro...
Kontakta butiken, tel: 0346-81610
1 890,00 kr

Glasögon Oakley Sutro Troy Lee Designs Series, Prizm Ruby Lenses - Red Gold Shift Frame

OO9406-0348
CODE: OO9406-4837 From motocross to enduro to freestyle, dirt track and beyond, Troy Lee Designs® continues to lead the chase pack in innovative color creation and surfacing. Oakley’s Troy Lee Collection puts TLD’s unique color modeling on sunglass frames that offers changing hues when exposed to variances in shade and sunlight.Oakley® Sutro redefines the...
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Sutro Matte Black Prizm Road

94060837
A NEW GENERATION HAS ARRIVED! Oakley™ Sutro revolutionises the look of traditional sports glasses. Inspired by the everyday life of urban cyclists, the close-fitting sunglasses create a distinctive and versatile look and protect against wind and weather. The Prizm™ lens technology ensures improved vision and, thus, ensures that active athletes get through...
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Sutro Matte White/Pink Prizm Road

94061737
A NEW GENERATION HAS ARRIVED! Oakley™ Sutro revolutionises the look of traditional sports glasses. Inspired by the everyday life of urban cyclists, the close-fitting sunglasses create a distinctive and versatile look and protect against wind and weather. The Prizm™ lens technology ensures improved vision and, thus, ensures that active athletes get through...
Kontakta butiken, tel: 0346-81610
1 770,00 kr

Glasögon Oakley Sutro Matte Black Prizm Road

OO9406-4937
Connecting the past with the future, the Origins Collection draws inspiration from our celebrated M-Frame. The collection takes color combinations from the iconic style and pairs them with Prizm Lens Technology.Oakley® Sutro redefines the look of traditional sports-performance eyewear. Inspired by the daily life of urban cyclists, the high-wrap shield...
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Sutro polished black/Celeste Prizm black

94063237
A NEW GENERATION HAS ARRIVED! Oakley™ Sutro revolutionises the look of traditional sports glasses. Inspired by the everyday life of urban cyclists, the close-fitting sunglasses create a distinctive and versatile look and protect against wind and weather. The Prizm™ lens technology ensures improved vision and, thus, ensures that active athletes get through...
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Sutro GREY INK Prizm Road Jade

940610
A NEW GENERATION HAS ARRIVED! Oakley™ Sutro revolutionises the look of traditional sports glasses. Inspired by the everyday life of urban cyclists, the close-fitting sunglasses create a distinctive and versatile look and protect against wind and weather. The Prizm™ lens technology ensures improved vision and, thus, ensures that active athletes get through...
Kontakta butiken, tel: 0346-81610
1 770,00 kr

Glasögon Oakley Jawbreaker Matte Black Prizm Trail

092904831
We extended the field of view in the upper peripheral region to optimize it for cycling, and once we added Switchlock™ Technology for easy lens changing plus temples that adjust to three different lengths for helmet compatibility, Jawbreaker™ became the ultimate sport design.
I lager
2 360,00 kr

Glasögon Oakley Jawbreaker Retina Burn Prizm Road

92902631
Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyond. An open-edge brow maximizes the upper field of view, and our new Advancer nose bridge instantly opens airflow to combat fogging and overheating
Sista produkten i lager
2 360,00 kr

Glasögon Oakley Sutro Matte White Prizm Road

OO09406-0137
Oakley® Sutro redefines the look of traditional sports-performance eyewear.  Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day.
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Sutro Black Ink Prizm Jade Iridium

OO9406-0137
Stora glasögon har gjort sitt intåg och Oakley är självklart med på vågen.Oakley upplevde att många inte ville ha en helt sportig look på sina cykelglasögon och valde hellre mindre funktionella glasögon fär att få en mer avslappnad look. Detta insåg Oakley och de skapade då Sutro.
Kontakta butiken, tel: 0346-81610
1 770,00 kr

Glasögon Oakley Flight Jacket Matte steel/Polished Grey Prizm Road Jade

94011537
Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyond. An open-edge brow maximizes the upper field of view, and our new Advancer nose bridge instantly opens airflow to combat fogging and overheating
Sista produkten i lager
2 480,00 kr

Glasögon Oakley Jawbreaker Polished White Prizm Road

92905531
Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyond. An open-edge brow maximizes the upper field of view, and our new Advancer nose bridge instantly opens airflow to combat fogging and overheating
Kontakta butiken, tel: 0346-81610
2 360,00 kr

Glasögon Oakley Sutro Black ink Prizm Jade iridium

94060337
A NEW GENERATION HAS ARRIVED! Oakley™ Sutro revolutionises the look of traditional sports glasses. Inspired by the everyday life of urban cyclists, the close-fitting sunglasses create a distinctive and versatile look and protect against wind and weather. The Prizm™ lens technology ensures improved vision and, thus, ensures that active athletes get through...
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Flight Jacket Polished black Prizm Low Light

OO9401-2137
Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyond. An open-edge brow maximizes the upper field of view, and our new Advancer nose bridge instantly opens airflow to combat fogging and overheating
Kontakta butiken, tel: 0346-81610
2 480,00 kr

Glasögon Oakley Sutro Prizm Black, KOKORO

OO9406-2537
The Kokoro Collection, designed by Meguru Yamaguchi, celebrates our shared Love of Sport, unifying athletes of all abilities, in a time where the need for community is greater than ever. The collection, "Kokoro" – a Japanese word meaning “heart; mind; spirit” – represents the brilliance and beauty of the human race.
Sista produkten i lager
2 000,00 kr

Glasögon Oakley Sutro Lite Prizm Road Jade, Matte Black

OO9463-0339
The Sutro family expands with a semi-rimless version of the popular style for greater field of view. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day.
Sista produkten i lager
1 890,00 kr

Glasögon Oakley Jawbreaker Polar Black Clear Black Fotokromatiska

92901431
Jawbreaker™ har den ultimata sportdesignen och möter kraven hos proffsen med 40 års erfarenhet av kompromisslös förträfflighet. Oakley's HDPolarized-glas är i en klass för sig. Man har använt en precis infusionsgjutningsprocess för att skapa ett par omfattande glas i ett lager. Inga konstigheter. Bara de klaraste polariserade glasen du kan hitta.
Kontakta butiken, tel: 0346-81610
2 810,00 kr

Glasögon Oakley Encoder Matte Black, Prizm Black

OO9471-0336
Purpose-built for use across multiple sport categories, Encoder is a sport performance style designed with hat and helmet fit functionality in mind. The progressive wrap design creates a unique look with superior coverage and enhanced field of view. The extended wrap of the lens, coupled with calibrated rigidity and low-profile temples make Encoder an...
Sista produkten i lager
2 590,00 kr

Glasögon Oakley Jawbreaker Pol. Black Prizm Low Light

929054
Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyond. An open-edge brow maximizes the upper field of view, and our new Advancer nose bridge instantly opens airflow to combat fogging and overheating
Sista produkten i lager
2 199,00 kr

Glasögon Oakley Sutro S Matte Black, Prizm Road

OO9462-0428
A scaled down version of the popular Sutro sunglass, Sutro S redefines the look of traditional sports-performance eyewear. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ lens technology, while inspiring athletes to move confidently and seamlessly...
Kontakta butiken, tel: 0346-81610
1 770,00 kr

Glasögon Oakley Sutro S Prizm Sapphire, Matte Navy

OO9462-0228
A scaled down version of the popular Sutro sunglass, Sutro S redefines the look of traditional sports-performance eyewear. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ lens technology, while inspiring athletes to move confidently and seamlessly...
Kontakta butiken, tel: 0346-81610
1 770,00 kr

Glasögon Oakley FLIGHT JACKET™ KOKORO COLLECTION

OO9401-2337
The Kokoro Collection, designed by Meguru Yamaguchi, celebrates our shared Love of Sport, unifying athletes of all abilities, in a time where the need for community is greater than ever. The collection, "Kokoro" – a Japanese word meaning “heart; mind; spirit” – represents the brilliance and beauty of the human race.
Sista produkten i lager
2 710,00 kr

Glasögon Oakley Jawbreaker Carbon Prizm Trail

92904931
Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyond. An open-edge brow maximizes the upper field of view, and our new Advancer nose bridge instantly opens airflow to combat fogging and overheating
Sista produkten i lager
2 360,00 kr

Glasögon Oakley Sutro Lite Prizm Road black, Matte Poseidon

OO9463-1239
The Sutro family expands with a semi-rimless version of the popular style for greater field of view. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day.
Sista produkten i lager
1 890,00 kr

Glasögon Oakley Sutro Matte Poseidon, Prizm Road Black

OO9406-8312
As a universal language that brings people together across a vast tapestry of cultures, sport inspires us to set aside our differences, promoting a sense of belonging and community born of a shared identity. The Tour de France Collection celebrates the power and resilience of the human spirit competing in the iconic race. The collection is a mix of sport...
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Sutro Lite Prizm Road, Matte Black

OO9463-0139
The Sutro family expands with a semi-rimless version of the popular style for greater field of view. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day.
Sista produkten i lager
1 890,00 kr

Glasögon Oakley Jawbreaker, Matte Black Dark Grey Fade, Prizm Road Black

92906331
We extended the field of view in the upper peripheral region to optimize it for cycling, and once we added Switchlock™ Technology for easy lens changing plus temples that adjust to three different lengths for helmet compatibility, Jawbreaker™ became the ultimate sport design.
Sista produkten i lager
2 360,00 kr

Glasögon Oakley Sutro Sapphire, Prizm Sapphire

OO9406-5037
Oakley® Sutro redefines the look of traditional sports-performance eyewear.  Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day.
Sista produkten i lager
1 770,00 kr

Glasögon Oakley Sutro Kokoro, Prizm Black

OO9406-9337
The Kokoro Collection, designed by Meguru Yamaguchi, celebrates our shared Love of Sport, unifying athletes of all abilities, in a time where the need for community is greater than ever. The collection, "Kokoro" – a Japanese word meaning “heart; mind; spirit” – represents the brilliance and beauty of the human race.
Sista produkten i lager
2 000,00 kr
Visar 1-47 av 47 objekt

I dag är Oakley ett av världens mest ansedda sportmärken. Succéhistorien om sportglasögonen började i ett garage i ett soligt Kalifornien 1975 med endast 300 kronor i startkapital.

De allra flesta har hört om Oakley. Märket är ett av världens största inom solglasögon och sportutrustning. Märket bärs av produkter som skidglasögon, visir, klockor, kläder, ryggsäckar, skor och många andra produkter. I likhet med många andra succéhistorier startades även den här under enkla omständigheter och med mycket passion.

Jim Jannard - mannen bakom Oakley 

Oakley är James ”Jim” Jannards ”bebis”. Jannard växte upp i Alhambra, i staten California, USA. Ett tag såg det ut som att han skulle följa i sin fars fotspår och bli farmaceut, men 1975 hade då 25 år gamla Jim fått nog av skolan. Han hoppade av och bestämde sig för att upptäcka den amerikanska sydkusten på motorcykel.

Äventyrslust och viljan att stå på egna ben skulle visa sig vara en förvarning till det som skulle komma. Senare samma år startade han det som skulle bli ett av världens största sportmärken. I början var det inte ögonen  som Jim fokuserade på. I några månader hade han livnärt sig på att sälja handtag till motorcyklar, men var inte nöjd med produkterna. Därför började han göra sina egna varianter, som blev populära i motocross-miljön. Jim fick blodad tand.

Det blev början på företaget Oakley som han uppkallade efter sin hund, den engelska settern Oakley Anny.

I början låg fokus på motocross-segmentet där han främst utvecklade goggles som skyddsglasögon.

Nästa steg blev skidglasögon.

1983 blev en ny milstolpe för märket. Jim körde från San Diego till L.A. och hade solen i ögonen hela tiden, något som fick honom att fundera. Idén om att ta in element från skid- och skyddsglasögon i design av solglasögon började ta form. Efter att ha jobbat med designen i över ett år lanserades Oakleys första solglasögon, ”Factory Pilot Eyeshades”, i 1984. 

Många rynkade på näsan på grund av den ovanliga designen, särskilt konkurrenterna.  En som däremot fattade intresse var cyklisten Greg LeMond. När han, iförd ”Eyeshades”, kom på andraplatsen i Tour de France 1985 var det inte längre någon som rynkade på näsan. Oakley hade tagit sin plats på solglasögonmarknaden. 

Nästan mytiskt starka material 

En av anledningarna till att Oakley har blivit en succé är teknologin bakom produkterna.

Att Jim Jannard gjorde succé med sina motorcykelhandtag på 1970-talet berodde inte enbart på den ergonomiska formen, vilket bidrog till att förarna fick ett bättre grepp. Jim hade tagit patent på ett nytt material, ”Unobtanium”, som han använde i produktionen. Sen dess har materialvalet varit en röd tråd i företagets historia. I dag har Oakley över 600 patent. De unika konstruktionerna och materialen har gjort att det har växt fram en nästan mytisk inställning till produkternas hållbarhet och tuffhet.

I en artikel i LA Times i 1997 skrev artikelförfattaren om en Oakley-användare som hävdade att han hade blivit attackerad av en grizzlybjörn i Alaska. Han fick några småskador, men den enorma björntassen trängde inte igenom Oakley-glasögonen han hade på sig. I artikeln nämns också en person som räddades ur en brand. Han fick illa förbränning i ansiktet, men inte i hela ansiktet: området runt ögonen var oskadat, ett område som täcktes av Oakley-solglasögonen han hade på sig. Man ska kanske ta historier som de här med en nypa salt, men faktum är att Oakley gör oerhört tåliga och av många omtyckta produkter.

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